Responsible resource management has always been key to the success of our industry. Made from permanent materials suitable for multiple recycling, metal packaging is the perfect example of a Circular Economy at work.
A permanent material is a material whose inherent properties do not change during use and despite repeated recycling into new products. Its recycling does not necessarily require the addition of primary material or additives to enable the basic material function and properties. Non-permanent materials, on the other hand, spiral to end of life.
Permanent material loop
Non-permanent material spiral to end of life