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Responsible resource management has always been key to the success of our industry. Made from permanent materials, metal packaging is the perfect example of a circular economy at work.

Permanent Recycles forever Resource efficient Circular economy
Metal
Permanent materials
Non-permanent materials
Renewable resources Non-renewable resources

Up to 80% of all metal ever produced in the world is still available for use.

recycle
80% 2020

We are committed to an average European metal packaging recycling rate of 80% by 2020.

Permanent material loop

Non-permanent material spiral to end of life

Resources Material Product Product spiral