News
Circularity is becoming part of the public mindset, according to the third wave of the international study commissioned by Every Can Counts, conducted across 16 countries and more than 16,000 participants. Half of respondents associate circular packaging with being recycled back into the same type of product again and again, and only 43% with being reusable. At the same time, 57% define recyclable packaging as “designed for circularity”, showing that the concept resonates with consumers.
“Circularity doesn’t have to be complex,” said David Van Heuverswyn, Global Director of Every Can Counts. “Infinitely recyclable and already widely collected, aluminium cans are proof that truly circular packaging is possible. What’s missing is awareness.”
At the system level, DRS is the public’s chosen path to make circularity real. 71% of people around the world express support for DRS, with trust even higher, as 88% believe containers returned through these systems are effectively recycled. Meanwhile, 87% agree that, to protect the environment, all single-use drink packaging — from drink cans to glass and PET bottles — should be included.
The context is urgent: nine in ten people worldwide see plastic waste as a key environmental issue, on par with climate change. Yet this is not just an environmental sentiment, it’s a behavioural direction. The findings reveal that convenience and incentives are key to influencing change in recycling habits. 71% even support adjusting deposit fees by container size, showing a clear preference for fair, impactful solutions.
Please click here to download the full press release.
About Every Can Counts (ECC)
Established in 2009 in the UK, Every Can Counts is the leading international awareness programme dedicated to inspiring and empowering people to recycle their drink cans wherever they are — at home, at work, or on the go. Active in 21 countries across Europe, as well as Brazil, the United Arab Emirates, and the United States of America, the initiative celebrates the infinite recyclability and circular potential of every can recycled into a new one, turning everyday actions into lasting impact.
More information: www.everycancounts.eu