Think resources, not waste!.

The introduction of a definition for high-quality recycling in the formal adoption of the PPWR was particularly commendable, as this concept was previously used in packaging legislation and the Waste Framework Directive without being clearly defined. MPE believes that high-quality recycling is essential for developing secondary raw material markets, contributing to Europe’s resource independence, and achieving the EU’s circularity goals.

Shifting from resource to product waste, the essential role of packaging is not sufficiently recognised when addressing a form of waste which represents the loss of a product and the resources used in the production process: land, raw materials, ingredients, water, energy, and people. For Member States to achieve their reduction targets in primary production, processing and manufacturing, retail, and distribution, it is imperative to consider the packaging dimension. Food products require complete protection to reduce the risk of damage and waste during storage, handling, and use. Metal packaging, for example, contributes significantly to food waste prevention by protecting fresh products throughout the supply chain and providing a shelf life of up to five years without requiring refrigeration.