News
We are delighted to welcome you to the third edition of The Loop, available here, our insight-packed magazine dedicated to the limitless creative potential, infinite versatility and superior circularity of the aluminium beverage can.
From creative summer campaigns to technical breakthroughs, we take you behind the scenes of how brands and industries are pushing boundaries.
Creativity on the summer stage
As temperatures rise, so does the competition for consumer attention. In this edition, we look at how beverage brands are using outdoor activations, festival takeovers and limited edition can designs to make memorable connections. These seasonal campaigns show how cans continue to serve as powerful creative canvases in crowded summer markets.
The buzz around canned cold coffee
Cold coffee continues to be one of the fastest-growing beverage categories, and this issue examines why the aluminium can is the ideal partner for the trend. From taste protection to portability and recyclability, we explore the reasons brands and consumers are turning to cans for their caffeine fix.
Moving towards single-alloy cans
We take a deep dive into progress across the value chain as the industry works towards single-alloy aluminium cans. This technical transition has the potential to simplify recycling, improve material yields and support even greater circularity. Our feature highlights recent developments and the collaboration driving change.
The EU’s Packaging and Packaging Waste Regulation
With the EU’s new Packaging and Packaging Waste Regulation beginning to shape decisions across the sector, we provide an early analysis of its impact. This includes what the regulation means for producers, how it aligns with circularity goals and the areas where its effects are already being felt.
Plus much more
Issue 3 is filled with insights, updates and examples of innovation across the aluminium can landscape. Whether you work in design, sustainability, supply chains or brand strategy, there is something in The Loop to spark inspiration.
Welcome back, and enjoy exploring the latest edition of The Loop.
Previous editions are available here: