Metals are natural elements that maintain their physical properties forever. Once metal enters the material-to-material loop, in which it is recycled again and again, it will always be available for future generations. This means metal is a permanent material.
A permanent material is a material whose inherent properties do not change during use and despite repeated recycling into new products. Its recycling does not necessarily require the addition of primary material or additives to enable the basic material function and properties.
- Carbotech -
When metal products reach the end of their useful life, the materials are simply collected and recycled, again and again, with no loss of their inherent properties. This is known as real recycling. The metal packaging industry and its recycling stakeholders are committed to a real-recycling society.
Up to 80% of all metal ever produced in the world is still available for use.
We are committed to an average European metal packaging recycling rate of 80% by 2020.
Today, 79,5% of steel packaging and 73% of aluminium beverage cans are recycled in Europe, making metal packaging the most recycled packaging.
Global resources are limited, yet society’s demands are increasing. Managing resources efficiently is therefore a top priority for our industry. Metal, as a highly recycled permanent material, saves raw materials, energy consumption and CO2 emissions.
The metal packaging industry is the perfect example of a circular economy, with metal recycling forever in a material-to-material loop. When a metal product reaches the end of its useful life, the material is never lost. Through recycling, its value is retained forever, making it available today and for future generations.
Permanent material loop
Non-permanent material spiral to end of life
If your brand or organisation would like to participate in the campaign and obtain a license, please please find the Mark files and accompanying visual identity guideline documents here.