News
The proposed EU Steel Measure will harm circularity and raise consumer costs
Europe's steel industry is vital to the EU's industrial strength and long-term competitiveness. It also supports a crucial packaging ecosystem that provides essential goods to consumers across Europe....
Stay in The Loop – Discover The European Beverage Can Magazine!
We are delighted to welcome you to the third edition of The Loop, available here, our insight-packed magazine dedicated to the limitless creative potential, infinite versatility and superior circulari...
Global Survey: Circularity Enters the Public Vocabulary
Circularity is becoming part of the public mindset, according to the third wave of the international study commissioned by Every Can Counts, conducted across 16 countries and more than 16,000 particip...
Call for Urgent EU Action to Safeguard Aluminium Circularity
A successful breakfast debate at the European Parliament sparked discussion on aluminium circularity, exploring policy options to retain high-quality aluminium scrap in Europe, support closed-loop rec...
New EU Steel Measures: Missed Opportunity to Safeguard Entire Value Chain
MPE acknowledges the proposal from the European Commission to adjust tariffs and limit quotas on imported steel. These measures represent a strong and necessary effort to defend Europe's steel industr...
Aluminium Packaging Design Guidelines to Boost Circularity
MPE, in collaboration with leading aluminium packaging associations, has developed the Design for Recyclability Guidelines and Recyclability Assessment for Packaging containing Aluminium. This initiat...
Why Steel? Because quality, protection, and visual appeal matter 🎯
Steel packaging preserves food, reduces waste, and stands as a champion of recyclability and circularity!
🔍 Learn more at ➡️ https://www.whysteel.eu/
...
Stay in The Loop this summer ♾️!
Looking for inspiration this summer? Dive into the first two editions of The Loop for the latest in aluminium beverage can innovation and sustainability.
The next edition will be released in Q4 2...
Metalmorphosis & Innovation: A Record-Breaking Success!
Metalmorphosis & Innovation, the 2025 MPE AGM and Conference, welcomed a record-breaking number of participants, building on the strong momentum of our 2024 event. It was a dynamic and collaborati...
Steel and Metals Action Plan: Downstream Industries Crucial for Success
Metal Packaging Europe (MPE) acknowledges the potential of the European Commission's Steel and Metals Action Plan to support metal industries. However, MPE is disappointed that the plan does not fully...
From Vision to Reality: MPE Ready to Support EU’s Clean Industrial Deal and Omnibus Package
Metal Packaging Europe (MPE) welcomes the European Commission's Clean Industrial Deal. The European Union needs a transformational business plan. It is time to act!
The Clean Industrial Deal place...
Ensuring Trust in Green Packaging Claims
With its proposal on the Green Claims Directive, the European Commission aims to make green claims reliable and verifiable across the EU, protect consumers against misleading claims and foster fair co...
MPE Welcomes the European Commission’s 2025 Work Programme and Calls for Strong Industrial and Circular Economy Measures
MPE welcomes the European Commissions 2025 Work Programme, which places a strong emphasis on Europes sustainable prosperity and competitiveness.
As a key player in Europe’s sustainable packaging...
Record Number of Used Aluminium Beverage Cans Recycled as Industry Drives Toward 100% Circularity by 2050
Aluminium beverage cans recorded an increase in the tonnes of aluminium recycled, up to 580,000 tonnes, saving 5.4 million tonnes CO2eq.
The latest report by Metal Packaging Europe and European Alumi...
Shaping a Sustainable Packaging Future
Today, the Council of the European Union formally adopted the Packaging and Packaging Waste Regulation (PPWR). Following the European Parliament's earlier endorsement in November, this marks the concl...
PMA: Reaffirming our ambition for a Circular Economy
The Permanent Materials Alliance (PMA) believes that the vision of making the EU the first climate-neutral continent will only be achieved by making a more circular, resource-efficient economy a top p...
Delivering a Circular and Decarbonised Future for Packaging
MPE has launched a Call for Actions to support circularity and decarbonisation actions across the metal packaging sector. MPE urges policymakers to recognise the critical role of aluminium and steel...
Discover the MPE Industry Roadmap!
This roadmap aims to strengthen rigid metal packaging's position as a valuable circular solution and the perfect partner to meet our shared climate, circular economy, health, social and consumer objec...
Steel for Packaging Europe confirms new recycling record
Steel for Packaging Europe, formerly known as APEAL, has confirmed a new record recycling rate for steel packaging, following the harmonised method for calculating packaging recycling rates within the...
MPE Welcomes New Vice Presidents to Leadership Team
MPE is delighted to announce the appointment of two new Vice Presidents following a successful AGM and Conference in Amsterdam, where MPE welcomed members, suppliers, customers and other partners acro...
The Loop – Celebrating the Beverage Can
We're pleased to share the first edition of The Loop, a digital magazine developed by MPE Beverage Members! This magazine dives into the world of aluminium beverage cans, showcasing their circularity...
PPWR: A Step Towards Circularity
Today, the European Parliament gave its overwhelming support to the agreement on the Regulation of Packaging and Packaging Waste (PPWR). MPE welcomes this vote as it represents a decisive first step t...
MPE and RECAL Forge Alliance to Boost Aluminium Recycling in Poland
MPE is proud to announce the signing of a cooperation agreement with the Polish RECAL Foundation. This strategic partnership signifies a shared commitment to improve aluminium recycling rates in Pola...
Highlighting the role of DRS to deliver a circular economy for beverage packaging
MPE organised a pivotal event at the European Parliament, focusing on the critical role of DRS in achieving the EU's ambitious circular economy goals. The event, hosted by MEP Cyrus Engerer (S&D,...